ENES
Resume
ProjectCompleted

BancaNet Enterprise Web

Full redesign of Citibanamex's enterprise electronic banking platform — Mexico's most used with 960K visits, 576K daily users, and 290K monthly users.

Company
Citibanamex
My Role
Lead Designer
Period
Apr 2018 – Mar 2020
Key results
  • 30% increase in customer satisfaction
  • 10% improvement in customer retention
Start
BancaNet Enterprise Web

Team

  • Maru Neme - Product Design Lead
  • Iliana Mejía - Product Designer
  • Manuel Juarez - Product Designer
  • Oscar Colloly - Product Designer
  • Moisés Bernal - Product Designer
  • Daniel Salazar - UX Writer
  • Celia Del Angel - Data Analytics

Used Tools

SketchZeplinInVisionPhotoshopIllustratorInDesignJiraConfluenceExcelGoogle Docs

Highlights

960K visits

576K daily users

290K monthly users

18 features

55 user flows

+5K screens

+30 iterations

Key metrics

  • 30% increase in customer satisfaction
  • 10% improvement in customer retention

Overview

BancaNet Empresarial — also called BNE — is Citibanamex's electronic banking platform designed for large companies. It was renewed to deliver an improved experience, allowing these companies to simplify the management of their financial operations.

My Role

Product Design Manager — Product strategy, Research, Team management

I led the redesign of the private banking portal for companies, delivering a renewed product in line with the latest usability and technology standards. I also implemented user-centered design practices and established guidelines for the interface redesign.

I supervised and prioritized the execution of the design team's tasks, collaborating closely with leaders of other multidisciplinary teams to ensure effective synergy between areas. I kept direct communication with business leadership to align strategies and goals.

Product metrics

The most widely used enterprise banking platform in Mexico*

MetricValue
Visits960K
Daily users576K
Monthly users290K

*The data shown corresponds to one full month on the platform.

Execution statistics

  • Execution: Apr 2018 – Mar 2020
  • Type: B2B — Product
  • Features: 18
  • User flows: 55
  • Screens created: +5K
  • Iterations: +30

Tools used

Sketch, Zeplin, InVision, Photoshop, Illustrator, InDesign, Jira, Confluence, Excel, Google Docs

Initiatives

This project is divided into two initiatives documented separately:

  1. BancaNet Enterprise — Research — Discovery phase, competitive analysis, share of voice, user research and heuristic analysis
  2. BancaNet Enterprise — UX/UI — User flows, wireframes, UI Kit, final design, handoff and learnings