ProjectCompleted

Konfío Design System

Building Konfío's design system from scratch — foundations, tokens, and a full component library.

Company
Konfío
My Role
Lead Designer
Period
Feb 2021 – Dec 2023
Key results
  • 25% reduction in design implementation time
  • ~15% improvement in time-to-market
Start
Konfío Design System

Team

  • Design Managers: Yamil Arroyo
  • Jonathan Trujillo. Visual Designers (directo): Abril Garibay
  • Arturo. Visual Designers (complementario): Patt Caballero, Alejandro López, Joel Sales, Luis Arellanos, Victor Islas, Mónica Sosa, Sofi Flores, Robin Gallo, Omar Mendoza. UX Writers: Jenn McNamara, Ethel Rueda, César. UX Researchers: Carolina Gomar. Colaboración con equipos de Marketing, Legal y Marca.

Used Tools

Figma

Highlights

The Konfío DS reduced visual inconsistencies across the ecosystem and accelerated time to market for new products. By adopting Material UI as a base framework and structuring the foundations into Brand basics and Layout basics, any visual adjustment propagated transparently across all components. The reusable web and app templates eliminated redundancy and streamlined the integration of new companies and brands into the Konfío ecosystem.

Key metrics

  • 25% reduction in design implementation time
  • ~15% improvement in time-to-market

Problem

Konfío lacked a unified design language. Each product team built UI independently, creating inconsistency across touchpoints and slowing down design and development cycles.

Research

We started with an organize-and-evaluate exercise: catalogued every visual element across the ecosystem — colors, typography, icons, components — capturing examples across platforms and devices. Reviewing the full inventory made it clear the products were disconnected, with no visible patterns and significant inconsistencies. To define the system's principles, we benchmarked reference systems like Google's Material Design and IBM's Carbon, and ran co-creation workshops with cross-functional teams (designers, developers, PMs) using design thinking and dot voting to align on the system's core values.

Solution

Built a design system from scratch: brand foundations, design principles, a token system, and a component library covering foundations, patterns, and templates. Material Design was used as a reference baseline.

Learnings

⚠️ Pendiente — agregar retrospectiva y aprendizajes del proceso.

Overview

Konfío Design System was built from scratch to unify the design language across all Konfío products. The system established the visual and functional foundation that all product teams could build on.

The Brand Roots

The system started by defining the brand’s visual DNA — color, typography, spacing, and motion principles — before moving into components.

Defining Principles

Design principles were defined to guide decision-making across teams. Material Design was used as a reference framework, adapted to Konfío’s brand identity and product context.

Fundamentals & Tokens

A token system was established to create a single source of truth for visual values — colors, spacing, typography, shadows — consumable by both design and engineering.

Component Library

The library was structured in three layers:

  • Foundations — base elements: buttons, inputs, icons
  • Patterns — composed UI patterns: forms, navigation, cards
  • Templates — full-page layouts and screen patterns

Impacto

⚠️ Pendiente — agregar métricas de adopción, reducción de inconsistencias y velocidad de entrega.